Active Reader
Active Reader is a company that provides tools and programs designed to help children learn and develop a love for learning. Their offerings include educational resources for individuals and schools, as well as tutoring services to support student success.
Website Redesign
Active Reader
Active Reader is a company that provides tools and programs designed to help children learn and develop a love for learning. Their offerings include educational resources for individuals and schools, as well as tutoring services to support student success.
Active Reader
Active Reader is a company that provides tools and programs designed to help children learn and develop a love for learning. Their offerings include educational resources for individuals and schools, as well as tutoring services to support student success.
Overview
I was brought in to overhaul the Active Reader website, focusing on enhancing navigation, strengthening brand appeal, and optimizing the site to guide visitors toward taking action. The redesign was geared towards creating a seamless and compelling user experience that encourages engagement and conversions.
Original Design
Problem Space
Unclear Offerings. The original layout obscured the details of Active Reader’s three main products/services, confusing potential customers.
Generic Design. Overly generic stock photos made the site look indistinguishable from competitors.
Content Overload. Excessive text cluttered the site, hindering clear pathways to booking or purchasing.
Original Design
Problem Space
Unclear Offerings. The original layout obscured the details of Active Reader’s three main products/services, confusing potential customers.
Generic Design. Overly generic stock photos made the site look indistinguishable from competitors.
Content Overload. Excessive text cluttered the site, hindering clear pathways to booking or purchasing.
Original Design
Problem Space
Unclear Offerings. The original layout obscured the details of Active Reader’s three main products/services, confusing potential customers.
Generic Design. Overly generic stock photos made the site look indistinguishable from competitors.
Content Overload. Excessive text cluttered the site, hindering clear pathways to booking or purchasing.
Updated Design
Solution
Clear Offerings. Streamlined the presentation of AR’s products and services to clarify their purpose and simplify the purchasing process.
Personalized Design. Crafted a unique design concept that sets AR apart from competitors, tailored specifically to appeal to its target audience.
Refined Information Architecture. Worked with a professional copywriter to streamline content, focusing on delivering a clear narrative that guides visitors towards making a purchase without feeling overwhelmed.
Clear Offerings. Streamlined the presentation of AR’s products and services to clarify their purpose and simplify the purchasing process.
Personalized Design. Crafted a unique design concept that sets AR apart from competitors, tailored specifically to appeal to its target audience.
Refined Information Architecture. Worked with a professional copywriter to streamline content, focusing on delivering a clear narrative that guides visitors towards making a purchase without feeling overwhelmed.
Updated Design
Solution
Clear Offerings. Streamlined the presentation of AR’s products and services to clarify their purpose and simplify the purchasing process.
Personalized Design. Crafted a unique design concept that sets AR apart from competitors, tailored specifically to appeal to its target audience.
Refined Information Architecture. Worked with a professional copywriter to streamline content, focusing on delivering a clear narrative that guides visitors towards making a purchase without feeling overwhelmed.
Updated Design
Impact
The redesign has redefined Active Reader's brand, setting it apart from competitors and aligning closely with its audience. The clear offerings and unique design simplify user decisions, enhancing engagement and boosting conversions.