Homecoming

Homecoming is a practice management platform designed for therapists and transformational practitioners. It enables them to track client progress, share materials and activities, provide support between sessions, and manage administrative aspects of their business.

Website Redesign

Homecoming

Vika Blokhin

2023

Homecoming

Image of coffee being poured into a glass

Overview

I was brought in to refresh Homecoming’s website, making it clearer for practitioners to see how the platform could simplify running their practices. The redesign focused on creating a user-friendly and intuitive experience that really connects with mental health practitioners.

Original Design

Problem Space

Style over Substance: Elegant design yet too minimalistic, the site felt impersonal and sad.

Feature Exposure Lacking: Essential features were underemphasized, reducing engagement.

Missing Conversion Focus: The design favored style over critical conversion elements, neglecting effective visitor-to-client conversion strategies.

Original Design

Problem Space

Style over Substance: Elegant design yet too minimalistic, the site felt impersonal and sad.

Feature Exposure Lacking: Essential features were underemphasized, reducing engagement.

Missing Conversion Focus: The design favored style over critical conversion elements, neglecting effective visitor-to-client conversion strategies.

Updated Design

Solution

Uplifted Atmosphere. Shifted the website’s vibe to be more uplifting, creating a positive yet authentic space that resonates with the sensitive nature of mental health support.

Feature Clarity. Emphasized the key features to demonstrate value and facilitate practitioner engagement quickly.

Effective Copy. We teamed up with a professional copywriter to craft content that not only boosts conversions but also clearly articulates the value of our product.

Uplifted Atmosphere. Shifted the website’s vibe to be more uplifting, creating a positive yet authentic space that resonates with the sensitive nature of mental health support.

Feature Clarity. Emphasized the key features to demonstrate value and facilitate practitioner engagement quickly.

Effective Copy. We teamed up with a professional copywriter to craft content that not only boosts conversions but also clearly articulates the value of our product.

Updated Design

Solution

Uplifted Atmosphere. Shifted the website’s vibe to be more uplifting, creating a positive yet authentic space that resonates with the sensitive nature of mental health support.

Feature Clarity. Emphasized the key features to demonstrate value and facilitate practitioner engagement quickly.

Effective Copy. We teamed up with a professional copywriter to craft content that not only boosts conversions but also clearly articulates the value of our product.

Updated Design

Solution

Uplifted Atmosphere. Shifted the website’s vibe to be more uplifting, creating a positive yet authentic space that resonates with the sensitive nature of mental health support.

Feature Clarity. Emphasized the key features to demonstrate value and facilitate practitioner engagement quickly.

Effective Copy. We teamed up with a professional copywriter to craft content that not only boosts conversions but also clearly articulates the value of our product.

Impact

The redesign has warmed up our brand's image deepening its resonance with practitioners and aligning with their desired representation to their clients. With a 30% increase in conversions, the website now more accurately mirrors our services. This enhancement simplifies the task of introducing our offerings to potential clients and investors, clearly capturing the essence of our product.

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